Unit VII Project
Marketing Plan Part I
In this assignment, you are going to complete the first four steps of a marketing plan outlined at the beginning of Chapter 2 your eTextbook. As you will recall, these are:
You can discuss a project that you are familiar with, make up a marketing situation, or choose from the scenarios below. Your plan must be specific to your project example and show your own personalized approach. Ensure that you:
This first part of your marketing plan must be a minimum of three pages, not including the title and reference pages. You are encouraged to include graphics, charts, or other supporting material that will support or enhance your plan; however, these are not counted in the three-page written requirement. You will be completing the final four steps of your marketing plan, using the same project example, in the next unit.
You must use a minimum of 3 sources to support your project. One can be yuor textbook. All sources must come from the CSU electronic libray, and must have citations and references properly formatted in APA Style.
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