Unit II Essay Healthcare Marketing Instructions
There are three steps to this essay assignment. Before you can begin, you must first choose one of the health care scenarios below on which you will base this assignment.
For step one, you will begin your essay with an introduction that briefly identifies the scenario, as well as your marketing goal and primary impediment.
In step two, you will discuss the strategic marketing planning process.
In step three, you must briefly describe your marketing communication strategy.
The elements of your essay should address basic concepts discussed in this unit but be tailored to, and exemplified by specifics tailored to the scenario you have chosen.
Your essay must be a minimum of two pages. The title and reference pages do not count toward the page requirement. You must use at least two sources to support your essay, one of which may be your eTextbook. All sources used must have citations and references properly formatted in APA Style.
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