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Review the Case Study: East Chestnut Regional Health System document.
Assume you are the Marketing Manager for East Chestnut Regional Health. Upper management has requested you prepare a Current Situation/SWOT Analysis summary for them.
Conduct a Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis on the organization, using the SWOT Analysis worksheet for your analysis.
Consider the following in your analysis:
Prepare a Situation/SWOT Analysis Summary of your analysis in which you answer the question, “Where are we now as an organization?” Complete the worksheet above.
Include the following in your Current Situation/SWOT Analysis Summary:
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).
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