CMC (Coastal Medical Center) Case Study:
After investigating the declining performance of CMC, the new CEO believes that a new marketing plan is necessary to gain market share. Based on your research, use the questions below to help the CEO develop a IT and marketing plan that will place CMC on a new road to success.
A center of excellence is a team, a shared facility, or an entity that models leadership, best practices, research, support, and training for a particular area of medical expertise. You have been chosen to lead an initiative to evaluate the creation of a new center of excellence in healthcare program within your organization. Using the information in the book presented thus far and the databases discussed in this chapter, answer the following questions:
THIS IS THE BOOK FOR THIS THANK YOU
Course Text- Essentials of Strategic Planning in Healthcare, Jeffrey P. Harrison, 2nd edition, 2016, Health Administration Press Chicago, Illinois. ISBN: 978-1-56793-791-6.
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