Create your marketing mix strategy by completing parts I–IV below.
Part I: Product Strategy:
Prepare a 150- to 300-word summary of your product or service strategy for a new or revised existing product or service you recommend that East Chestnut Regional Health System develop. Include the following:
State your value proposition. Include the following elements:
Explain your product/service strategy. Include the following elements:
Part II: Pricing Strategy:
Prepare a 150- to 300-word summary of the pricing strategy for the new or revised product or service for East Chestnut Regional Health. Include the following:
Part III: Placement Strategy:
Prepare a 150- to 300-word summary of how East Chestnut Regional Health will distribute the new or revised product or service.
Part IV: Promotion Strategy:
Prepare a 150- to 300-word summary of your recommended promotional strategy for how East Chestnut Regional Health will promote the new or revised existing product or service you recommend. Include the following:
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